Location pages fail when they act like placeholders for a keyword. They work when they reflect local housing patterns, homeowner priorities, and the types of projects that actually make sense in that market.
A useful remodeling location page should explain what homeowners in that area tend to care about, what kinds of layout or finish issues appear repeatedly, and how the contractor adapts planning to those conditions.
That approach is better for both users and search. It creates distinctive content worth indexing and gives future content teams a higher standard than token-swapped templates.