Home Concepts Construction LLC (“Home Concepts Construction”) values its users' privacy. This Privacy Policy (“Policy”) explains how we collect and use personal information from those who visit our website or make use of our online facilities and services, and what we will and will not do with the information we collect. This Policy is designed to ensure that those affiliated with Home Concepts Construction LLC are aware of our commitment to meet, and where possible exceed, existing privacy standards.
We reserve the right to make changes to this Policy at any time. To stay current with the latest changes, we encourage you to visit this page periodically. If Home Concepts Construction LLC ever decides to use personally identifiable information on file in a manner materially different from what was stated when the information was collected, affected users will be notified by email. Users will then be given the opportunity to permit or deny that use.
This Policy applies to Home Concepts Construction LLC, and it governs all data collection and usage by us. By using https://homeconceptsnj.com, you consent to the data collection and use practices described in this Policy.
Please note that this Policy does not govern the collection or use of information by companies that Home Concepts Construction LLC does not control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, please review that site's privacy policy before providing it with information.
Specifically, this Policy will inform you of the following:
- What personally identifiable information is collected from you through our website;
- Why we collect personally identifiable information and the legal basis for such collection;
- How we use the collected information and with whom it may be shared;
- What choices are available to you regarding the use of your data; and
- The security procedures in place to protect against the misuse of your information.
Information We Collect
It is always your choice whether to disclose personally identifiable information to us. If you elect not to provide information, we reserve the right not to register you as a user or provide you with any products or services. This website collects various types of information, including:
- Voluntarily provided information, which may include your name, address, email address, phone number, and project details, used to deliver the services you request.
- Information automatically collected when visiting our website, which may include cookies, third-party tracking technologies, and server logs.
Home Concepts Construction LLC may also collect non-personal anonymous demographic information, such as the type of browser you are using, your IP address, or your operating system, which helps us provide and maintain quality service.
This site only collects personal information that you knowingly and willingly provide to us by way of forms, inquiries, and emails. This site intends to use personal information only for the purpose for which it was requested, and any additional uses specifically described in this Policy.
Why We Collect Information and For How Long
We collect your data for several reasons:
- To better understand your needs and provide the services you have requested;
- To fulfill our legitimate interest in improving our services and products;
- To send you informational messages we think you may find useful when we have your consent to do so;
- To contact you to participate in surveys or other types of market research, when we have your consent to do so;
- To customize our website according to your preferences.
The data we collect from you will be stored only for as long as necessary. The length of time we retain your information is determined by: how long the information remains relevant; how long it is reasonable to keep records demonstrating that we have fulfilled our duties and obligations; any limitation periods within which claims might be made; any retention periods prescribed by law or recommended by regulators or professional bodies; the type of contract we have with you, the existence of your consent, and our legitimate interest in keeping the information as stated in this Policy.
Analytics, Heatmaps, and Session Recording
To understand how visitors use our website and to improve the experience, we use the following third-party analytics tools. These tools are loaded after the page becomes interactive so they do not impact page-load performance. Each tool is independently optional and may or may not be active at any given time.
- Google Analytics 4 — aggregate traffic and conversion measurement (page views, outbound clicks, form submissions). Data is processed by Google in accordance with the Google Privacy Policy. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
- Microsoft Clarity — behavioral analytics including heatmaps, scroll depth, rage-click detection, and session recordings. Clarity records mouse movements, clicks, scroll positions, and page interactions so we can see where visitors get stuck or confused. Sensitive form inputs (name, email, phone, address, project details) are masked by default and never recorded. Data is processed by Microsoft as our service provider and is governed by the Microsoft Privacy Statement. For more on how Clarity works, see Microsoft's Clarity FAQ.
- Meta (Facebook) Pixel — when active, used to measure the effectiveness of paid social advertising and to build custom audiences for retargeting. Data is processed by Meta in accordance with the Meta Privacy Policy.
- ActiveCampaign Site Tracking — associates page views with known contacts in our CRM so that our outreach reflects your interests (for example, which services you've read about). Governed by the ActiveCampaign Privacy Policy.
You can prevent all of the above by enabling a browser-level “Do Not Track” or privacy extension (for example uBlock Origin, Privacy Badger, or your browser's built-in tracking protection). Blocking these tools does not affect your ability to request a quote, book a consultation, or otherwise use our services.
SMS Communications
By providing your mobile phone number and opting in through our website or other communication methods, you consent to receive automated SMS text messages from Home Concepts Construction LLC related to appointment confirmations, scheduling updates, project updates, and customer support.
Message frequency may vary. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP. For assistance, reply HELP. We do not sell or share mobile phone numbers with third parties for marketing purposes. SMS communications may be delivered using third-party service providers, including Twilio, solely for the purpose of sending messages on our behalf.
Use of Information Collected
Home Concepts Construction LLC does not now, and will not in the future, sell, rent, or lease any of its customer lists or names to any third parties.
Home Concepts Construction LLC may collect and use personal information to assist in the operation of our website and to ensure delivery of the services you need and request. At times, we may use personally identifiable information to keep you informed of other products or services that may be available to you from https://homeconceptsnj.com.
Home Concepts Construction LLC may also contact you regarding surveys or research questionnaires related to current or potential future services.
Home Concepts Construction LLC uses various third-party services and social media features, including but not limited to Facebook, Instagram, and Google. These services may collect your IP address and require cookies to work properly. They are governed by the privacy policies of their respective providers and are not within Home Concepts Construction LLC's control.
Disclosure of Information
Home Concepts Construction LLC will not use or disclose the information you provide except under the following circumstances:
- As necessary to provide services or products you have requested;
- In other ways described in this Policy or to which you have otherwise consented;
- In aggregate form with other information so that your identity cannot reasonably be determined;
- As required by law, or in response to a subpoena or search warrant;
- To outside auditors who have agreed to keep the information confidential;
- As necessary to enforce our Terms of Service;
- As necessary to maintain, safeguard, and preserve all the rights and property of Home Concepts Construction LLC.
Non-Marketing Purposes
Home Concepts Construction LLC respects your privacy. We reserve the right to contact you when needed for non-marketing purposes — such as bug alerts, security breaches, account issues, or material changes to Home Concepts Construction LLC products and services. In certain circumstances, we may use our website or other public means to post a notice.
Children Under the Age of 13
Home Concepts Construction LLC's website is not directed to, and does not knowingly collect personally identifiable information from, children under the age of thirteen (13). If we determine that such information has been inadvertently collected from anyone under the age of 13, we will take immediate steps to ensure it is deleted from our system, or, alternatively, that verifiable parental consent is obtained for the use and storage of that information. Anyone under the age of 13 must obtain parent or guardian permission to use this website.
Unsubscribe or Opt-Out
All users and visitors to our website have the option to discontinue receiving communications from us. To unsubscribe, please email info@homeconceptsnj.com with your request. To unsubscribe or opt out from any third-party websites, you must visit that specific website to opt out. Home Concepts Construction LLC will continue to adhere to this Policy concerning any personal information previously collected.
Links to Other Websites
Our website may contain links to affiliates and other websites. Home Concepts Construction LLC does not claim or accept responsibility for the privacy policies, practices, or procedures of other websites. We encourage all users and visitors to be aware when they leave our website and to read the privacy statements of every website that collects personally identifiable information. This Policy applies only and solely to the information collected by our website.
Notice to European Union Users
Home Concepts Construction LLC's operations are located primarily in the United States. If you provide information to us, that information will be transferred out of the European Union (EU) and sent to the United States. By providing personal information to us, you are consenting to its storage and use as described in this Policy.
Security
Home Concepts Construction LLC takes precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information, that information is encrypted and securely transmitted to us. You can verify this by looking for a lock icon in your browser's address bar and looking for “https” at the beginning of the page address.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information.
The computers and servers in which we store personally identifiable information are kept in a secure environment. This is done to prevent loss, misuse, unauthorized access, disclosure, or modification of users' personal information under our control.
Acceptance of Terms
By using this website, you accept the terms and conditions of this Privacy Policy. If you do not agree with these terms, you should refrain from further use of our site. Your continued use of our website following the posting of any updates or changes constitutes your acceptance of those changes.
How to Contact Us
If you have any questions or concerns regarding this Privacy Policy, please contact us using the information below:
- Email: info@homeconceptsnj.com
- Telephone: (908) 363-1938
- Mailing Address:
Home Concepts Construction LLC
154 1st St
New Providence, NJ 07974
NJ Home Improvement Contractor License #13VH10078600